PLEASE CHECK BUSINESS PLAN ClouPlay 

INVESTMENT FOR YOUR FUTURE 

A DIGITAL INTERACTIVE MEDIA PACKAGE INVESTMENT STUDY

IN

MEDIA, ADVERTISEMENT RATING &ANALYSIS, 

E-TV-xING TECHNOLOGY

January 2021, Istanbul Poperty of ICMS

   COMMERCIALLY SENSITIVE












Clou Fan: Artificial Intelligence Technology Connecting the World


Dear visitor,


Today we would like to introduce you Clou Fan, the new product of Hane Global Company.

Clou Fan is an artificial intelligence technology created by the collaboration of Clou Play and Clou Hane.

This technology connects the whole world using internet and satellite signals.


Clou Fan has been developed by expert software team and teams around the world and has many features that can be used by computer communication, banking, finance, security and all other sectors you can think of.


First, let's talk about the main advantages Clou Fan provides:


High Connection Capacity:

Clou Fan has high connection capacity that can support a wide range of users at the same time.

With this feature, millions of users can access the platform and benefit from the services at the same time.


Secure Transaction and Data Protection:

Clou Fan is equipped with strong security measures and secures users' transactions and data.

Thus, users can perform their financial transactions in a secure environment.


Flexible Integration:

Clou Fan offers flexible integration to adapt to the needs of companies operating in different sectors.

It can be used in banking, finance, e-commerce and other industries and streamline business processes.


Global Availability:

Clou Fan is an artificial intelligence technology that can be used worldwide.

In this way, companies and users can access the platform and benefit from the services without any geographical limitation.


Advanced Analytical Capabilities:

Clou Fan can analyze users' needs and preferences using big data analytics and artificial intelligence algorithms.

In this way , more personalized services can be offered , and the user experience can be improved , and artificial intelligence can be enhanced .


One of Clou Fan's main focuses is the banking industry. Users can perform bank transactions quickly and securely via Clou Fan.

It also provides the fastest money transfer related to digital and cryptocurrencies and is the fastest artificial intelligence technology that can connect the world's stock markets.

CONTENTS

0. CEO SUMMARY

1. TECHNOLOGY BACKGROUND

2. MEDIABUSINESS PACKAGE (B2B2C, B2C)

2.1. SPECIFIC TECHNOLOGY

2.2. WHAT, WHERE, WHO, WHY,HOW 2.3. MARKET SIZE

2.4. WHAT IS OFFERED?

3. ADVERTISEMENT BUSINESS PACKAGE

3.1. SPECIFIC TECHNOLOGY

3.2. WHAT, WHERE, WHO, WHY,HOW 3.3. MARKET SIZE

3.4. WHAT IS OFFERED?

4. RATING&ANALYSIS BUSINESS PACKAGE

4.1. SPECIFIC TECHNOLOGY

4.2. WHAT, WHERE, WHO, WHY,HOW 4.3. MARKET SIZE

4.4. WHAT IS OFFERED?

5. E-TV-xING (BUSINESS STORE) BUSINESS PACKAGE

54.1. SPECIFIC TECHNOLOGY

5.2. WHAT, WHERE, WHO, WHY,HOW 5.3. MARKET SIZE

5.4. WHAT IS OFFERED?

6. MEDIA (B2B) (SOURCE TECHNOLOGY) BUSINESS PACKAGE

6.1. SPECIFIC TECHNOLOGY

6.2. WHAT, WHERE, WHO, WHY,HOW 6.3. MARKET SIZE

7. FINANCIAL MODELLING AND ASSUMPTIONS 8. FINANCIAL TABLES

8.1. CASH FLOW & DISCOUNTED CASH FLOWTABLE

8.2. ANNUAL INCOME TABLE

9. ICMS

10. ANNEX FOR THE IMPORTANCE OF THE TECHNOLOGY

  COMMERCIALLY SENSITIVE


0. CEO SUMMARY

HBB television technology is wellknown and widely used over the world with 400million smartTVs globally and 4million smartTVs in Turkey. ClouPlay has been working on this technology since 6 years whichresulted in 6 published patents and 31 pending patents.

What is introduced in this technology is;

a. a patented encryption and compression technology, playout, live reji,

b. multiplatform, interactivity,

c. media platform and application free broadband&broadcasting.

d. raiting, analytics , adhoc , addressabletv, advertising (digital &broadcast)

The specific patented encryption and compression technology makes it possible to broadcast hundreds of chanells over a single satellite channel securely. This makes it possible to have a global reach with only four satellites and just a single channels on each satellite which decreases the broadcasting cost enourmously. Over a single satellite frequency, thousands of SD, HD, 2K, 4K broadcasts is possible and having other interactive services. Although there are no differentiation of region or country, it does send advertisements according to audience profile.

The technology brings in interactivity which opens the ways to e-stores for e-shopping, e-banks, e-surveys, gaming, betting. What is more, this interactivity opens to gate to two other opportunities: Addressable Tv and at the sam same time interactive advertisements and also gathering audience meters; i.e. rating and analysis on both broadcast and digital.

Another advantage of the system is that as stated above is the freedom from platform and application. That is to say, it is as simple as pushing one button to have access to all smartTVs, computers, smartphones and all types of applications from YouTube to Onedio, from LinkedIn to Bigo, just name the application. Thanks to the system working indepently from TV brand or model, there is no need to write specific codes for each brand or model of TVs.

Besides the smart devices, unsmart TV sets are coupled with a very low cost set top box which transforms the TVs in to a computer and become the secondary major market for the technology. The settopbox has the properties of PC, smartTV. It is offered around $ 20. It has Air Mouse, keyboard, control module and telephone on its remote. It is a rechargeable product on a deck unit.

Last but not least system allows the transfer of data fromsatellite, from cable, from cloud and also from terrestrial network.

The proposed business model is a joint venture by ClouPlay and a capital investor.

Under assumed worst conditions an operation consisting of all five operations in Turkey would need 2.5million USD, resulting in a positive discounted cash flow with a very high monthly discount ratio of 7%; BEP of 20months; 4.13million USD NPV with a monthly discount of 5% which is very high actually; and a 14% IRR. The 5 years average operational profit ratio is 34% which is in the range of 40+% after the fourth year. EBITDA ratio average is again 34%. These values get better with nominal and best scenario assumptions.


1. TECHNOLOGY BACKGROUND

The backbone of the technology is the"CLOU" software and the hardwares developed by ClouPlay for B2C services such as TV channels and broadcasting companies, enterprises who would like to have their own stream on the air, interactive advertisement companies and developers.

The software is in HTML based language allowing defaul taccesibility to all platforms; giving great flexibility to improve the code and add new functions.

Technology uses any operating system either as Live or VOD video experience. Makes it possible to share with all the platforms, including Social, Broadcast, Cable TV, PayTv/OTT, Mobile, IPTV, HBBTv platforms and encodes the information 20 times faster than what is so far available out there.

    


  The speed, encryption and interactivity has given the technology to expand and improve itself very fast which can be named as the "Pandora's Box" for new improvements and add-ons. The present technology level of Clouplay is 5 years ahead of the competitors; hence allowing to keep the lead with the to be introduced improvements of the future for a period far more than 5 years.


2. MEDIA BUSINESS PACKAGE (B2B2C, B2C)

2.1. SPECIFIC TECHNOLOGY

The backbone CLOU being a B2B service actually, stemmed in to the opportunity of serving in a B2B2C and B2C model as well. Even this part of the business diversified into two products which are the B2B2C application opportunity of CLOU and a B2C variantTiVU.

As the broadcaster would aim for a higher number of audience and the technology allows to get in to more number of customers with unsmartTVs, the B2B2C part of the package involves harvesting a percentage of the subscription fee of the end user thru broadcaster relying on the fact that the settopboxes of CLOU are being used. This part of the package is actually a reflection of B2B CLOU usage on the audience side.



With a simple diversification of the softaware and withsome of the hardware of CLOU, the opportunity rises to carry the operation on a B2C basis where people become free to build their digital broadcasting centers with ignorable amount of moneycompared to the size of the investment required for establishing a multiplatform streaming with conventional techniques. Thus a video platform similar to YouTube, but on the other hand not only on the audience end but also covering the technology on the side of thebroadcaster is born.


  2.2. WHAT, WHERE, WHO, WHY,HOW

In B2B2C Services, an agreement between the broadcaster will give the broadcaster the right to sell ICMS designed Settopboxes to the customers and a certain fee out of the subscription fees' of the customers will be harvested such as a royalty fee. Besides similarly, if a subscription is in question for some channels or services of the broadcaster that uses the CLOU technology, however the stream is received via a smart TV, thus a settopbox does not exist, again, a portion of the fee collected by the broadcaster from the audience for that specific paid service will be harvested.

In B2C services a platform similar to YouTube but which is in fact a digital platform that is available on the air is established. Anyone who would like to have a TV channel of his/her own may turn their rooms to a studio via the TiVU package.

The packages range from small ones for amateur individuals up to companies and even existing TV channels. The revenue comes from the fees of the subscribers who broadcast and plus the encoder and/or cloubox sales and the setting up of the system.

Other country franchises, additional advertisement incomes are also additional sources. In this model, the broadcaster, either ameteur or professional is in contact with TiVU and TiVU is in direct contact with the end-user, i.e. the audience. There actually more than 20 example channels developed by Clouplay


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      Briefly B2BC:

What : Portions of subscription fees and settopboxes

Where : On any platform and any media

Who : Brodcasters would buy the broadcasting package and distribute to audience and audience would pay some fee to the broadcasters.

Why : An adressible, compressed, personalised, system at very affordable cost that brings in manyadd-ons.

How : Broadcaster will find the audience, sell the package and give a percentage to the platform provider.

Briefly B2C (TiVU):

What : Portions of subscription fees and settopboxes on audience side and encoders/cloubox on the broadcaster side

Where : On any platform and any media

Who : Broadcasters would buy the broadcasting package and the audience would buy the subscription and settopboxes if necessary.

Why : An addressable, compressed, personalized, platform like YouTube but digital and available on any device/paltform. A system at very affordable costs that brings in many add-ons.

How : TiVU will find the broadcasters and market the platform to the audience.


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However since organisation size and structure differentiates from other packages due to a totally new business model is necessary, TiVU financial model and budget is not involved in this study.

2.3. MARKET SIZE

B2B2C market size: Turkey xx USD Global xx USD

B2C market size: Turkey xx USD Global xx USD

2.4. WHAT IS OFFERED

Any broadcaster who has the relevant broadcasting tool will be able to stream not only on TV, not only on PC, not only on smartphone but in all. The platform is interactive, responsive, addressable and all formats of the stream will be available.

The audience on the hand will have access to all channels from any device and any program

3. ADVERTISEMENT BUSINESS PACKAGE 3.1. SPECIFIC TECHNOLOGY

The interactivity, responsiveness and adressability of the system allows to open the doors to a patented interactive advertisement. Similar to "google advertisements" in the digital world, hence the "trends" of the audience can be pinpointed, to the target, specific advertisements can be streamed for specific audience. What is more this can be done in the same window while the main stream is runningin a nother window. What adds a great value on this advertisement is that the advertisement can be interactive. A portion of this technology has been on the air in Turkey for some time in 2 national platforms and in 6 TV channels; even with the hardware of Clouplay.

3.2. WHAT, WHERE, WHO, WHY,HOW

The advertisement technology service will be rented to broadcasters and in addition a setup and hardware invoice will be issued.

What : Advertisement software package and related hardware. Setup and hardware invoices at the start and per advertisement commisions lifetime.

Where : On any platform and any media

Who : Brodcasters

Why : An adressible, personalised, to the target and interactive advertising


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How : The system will be marketed to the broadcasters, broadcaters will collect advertisements for the package and a comission out of each advertisement will be harvested.

3.3. MARKET SIZE

Turkey 1,95B USD Global 668B USD

3.4. WHAT IS OFFERED

The fact that the technology in question is not for TVs only and has access to all current available platforms. Imagine a video on YouTube from a global YouTuber and he has the advantage of inserting a L screen interactive advertisement on his video by himself; not a beginning/end/section YouTube advertisement. Besides this would be accessible and interactive not only on PCs and smartphones but every single TV screen which has the Clou technology.

The adressability and the interactivity are priceless. Besides as will be explained as another business center that Clouplay offers, the ratings of these advertisements can be also measured.

Below is the globally biggest YouTuber, T-Series and what is meant above:

The system has been used on some Turkish TV Channels with great success. 


COMMERCIALLY SENSITIVE Page10

    

 4. RATING & ANALYSIS BUSINESS PACKAGE

4.1. SPECIFIC TECHNOLOGY

The communication protocol in the software used in the backbone technology "Clou" is two way. That means where the clou streaming and/or data arrives, besides being interactive, all data about the user beahavior can be and actually is being transmitted back. In other words for streaming rating and adhoc services are available.

What is more the system offers gathering this data not only from a few thousand houses in Turkey as is the case at the moment; but from millions of Clou users on TVs, on smatphones and on PCs. The information is gathered online; hence even momentary decisions can be made by broadcasters.

As can be understood from the first paragraph, the system works not only on TVs but in all other digital media as well. Thus the responses on smartphones and PCs are measured as well.

Besides the streaming, online and greater number of sampling is also priceless for advertisement owners. A great chance of having online evaluation of advertisements is also possible.

In the following pages, a demo of a real Turkish television data covering 7 months can be seen. Content is flexible and can be enriched according to the focus of the measurements.

 This part is intentionally left empty

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 4.2. WHAT, WHERE, WHO, WHY,HOW

The advertisement technology service will be rented to broadcasters and in addition a setup and hardware invoice will be issued.

What : The measurement data.

Where : On any platform and any media

Who : Brodcasters and advertisement owners

Why : Online measurement, flexible, on any platform

How : Data coming from the end-users/audience which is a big data is gathered and analysed and reported.

4.3. MARKET SIZE

Turkey 113M USD (*) Global 2.9B USD

(*) The belief is that the operation in Turkey is far from being mature and with a sophisticated tool as is offered the market would grow beyond imagination.

4.4. WHAT IS OFFERED

A detailed report that can be personalized and enriched will be prepared according to the demand to broadcasters, advertisers, advertisement owners and instituons. The live information flow and the flexibility is a great advantage. WHat is more the technology applies to all platforms. Thus a TV channel may follow up its rating not only on TV but also he would easily learn the rating on his broadcasting on PCs and smartphones.

  COMMERCIALLY SENSITIVE Page13


5. E-TV-xING (BUSINESS STORE) BUSINESS PACKAGE 5.1. SPECIFIC TECHNOLOGY

As the technology allows interactivity and it is responsive, it allows applications where the end-user may reach to any kind of application.

The so called "Business Store" presents a platform where banks for e-banking, schools / courses /Ministry of Education for e-learning, betting sites for e-betting, game producers for gaming, e-shops and trade links of companies' for e-shopping will be presented to the end user; either on TVor PC or smart phone.

Thanks to the flexibility of the system, for each appllication special add-ons can be provided.

For example for e-learning online exams can be performed, the TV screen can be divided in two for two children of a family. They may follow up their courses from the same screen which is divided in to two segments.

   Plus all e-trade, e-commerce sites can take place in this platform.

However, besides all these magical solutions, may be the most promising side of the technology is that, it allows its own crypto money for all these commerce and payments. The "ClouCoin" can be used on all services of the system besides the trade that is performed on this module. It shallbe kept in mind that the financial modelling presented in the following pages does not cover the revenue and profit assumed from the "ClouCoin" crypto money.

5.2. WHAT, WHERE, WHO, WHY,HOW

A platform where all commercial applications and in addition specifically e-learning may be present will be in service. The revenue will come from the entry fee and the a percentage of comission from the trade on the platform.

What : An interactive platform service for e-Xing sites and companies.

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Where : On any platform and any media

Who : Banks, e-Xing companies, schools, e-commerce sites

Why : A person watching a movie or a serial on Clou, faces an "adressed" commercial and directly by pressing the buttons on remote control, and withou leaving his chair to take his credit card, he may do his purchase with the "ClouCoin"

How :A platform which presents the benefits of responsiveness, interactivity and addressability will be presented to the companies.

5.3. MARKET SIZE

Turkey 14.6B USD Global 2.4T USD

5.4. WHAT IS OFFERED

All platform and media availability, secure encryption, addressability, interactivity gives the flexibility to build a crypto coin and building a platform where the addressed, to the point advertisements can turn immediately in to buying action. The model presents a platform to several companies, schools, banks to have their e-operation on this platform and an entrance fee and commission from each operation is collected.

The end-user takes the advantage of easiness and finding what he needs directly - thanks to the addressedadvertisement package - and from this business store platform makes his operation easily with his current crypto "ClouCoin" on the system available immedaitely. The financial model presented here does not even include the entrance fee and the revenue from the cryptocurrency operation.

6. MEDIA (B2B) (SOURCE TECHNOLOGY) BUSINESS PACKAGE

6.1. SPECIFIC TECHNOLOGY

The technology is an operating system allowing the broadcaster working and managing his own Live & VOD video experiences by;

 Sharing his video with ALL the Platforms, including Social, Broadcast, Cable TV, PayTv/OTT, Mobile, IPTV, HBBTv Platforms

 Seeing the real time analysis and rating data which is gathered from ALL the platforms

 Within a click, reach a Store where he can have access to an enriched library of videos and be able to add them to his playlist

 Able to use an encoding technology that runs x20 faster than what is so far available out there

 And many more useful futures that will boost his Video experience and they are all available at a Single Platform.

Live video management, broadcasting and various other tools will enable the experience to be at a new level.

Managing the Live & VOD broadcast, creating the playlists is possible. Accessible through all the devices using any operating system.

While managing the channel, playlists can be created for both Live Broadcast and VOD offline. Simultaneously it is possible to work from a local access point or simply by using the cloud, and for both there is no need to worry about any incompatibility issues as Clou solution works with all the operating systems.

  COMMERCIALLY SENSITIVE Page15


Second by second daily/weekly playlists can be created and they can be shared with all the platforms through the Multi-Platform service, using the EPG service the broadcast stream can be shared with all the platforms simultaneously.

Playout interface comes with a rich content pool which is easily accessable and can be added to the playlist.

In between the videos it can add be added and shared this stream at multi platforms such as Facebook, YouTube and Twitch.

Through a single access interface get connected to all of the video platforms and share the content. No need to go through various procedures and developments spending time & money to get the work in all the platforms.

Getting access to 20 times faster encoding for Live & VOD content with over the Cloud patented solution.

While being able to encode Live and VOD videos at an incredible speed it can also be benefitted up to %60 with its cost efficient structure.

With the advantage to complete the work at a high speed, it is simpler to create own interactive video marketing platform, setting up own channel and live broadcast.

The broadcast can be encrypted and a pay & watch service to capitalize the work can be created.

High quality and secure Video Management Player providing a single access point to all the platforms.

Cross Platform Player enables to share the broadcast from a SINGLE panel to ALL the platforms seamlessly. (Mobil, Web, HBBTV ve SmartTv)

Uncompromisingly from the speed to execute and high quality output of works Cross Platform Player comes with a unique feature of being compatible with ALL the operating systems of choice. Cross Platform Player supports all the standard formats including DASH, HLS, HDS and MP4.

With Live Reji Editing, Editting & Managing Live broadcasts securely with Clou Live Reji, Clou Player is possible. Fast, Secure and full of features to make everything simpler. With the Live Reji Editing service the montage ability with existing content pool and working instantly with the feeds from Live Cameras and microphones is possible. The service supports up to 4K standards.

The End- to- End video management solution Creator manages, produces & distributes the videos. Creator comes with a seamless architecture specifically designed to meet the requirements for Video Production, Management and Distribution. It combines speed, efficiency and high quality outcome at a simple user friendly interface.

Hundreds of themes from the Store at fingertips are ready for use. Instantly adding a Chat feature and managing all social media chats from a single window is possible. Membership, comments and like services, offering Search service to the audience, add subtitles, headers and key words search features to the Live and VOD stream are also some features.

  COMMERCIALLY SENSITIVE Page16


The patented solution for HBBTV supports Smart TV’s and Satellite receivers with access to internet. Enabling to manage inclusionary online services.

Designing instant surveys, ballots and Q&A modules on TV screen

 Get access to VOD content from any web browser. Define paid VOD services and leverage the revenue managing ads in the stream.

 Info Services

Design the stream, weather information, stock market feeds and HTML 5 games accordingly with the audience, based on location, gender and demographic information.

 Have and Adressable TV to access to customized interactive ads at TV programs.

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 ClouBox is a portable, touchscreen Reji Control System working over the cloud. ClouBox enables to Live Broadcast at any place and broadcast to all the platforms and channels.

 VOD Local Encoder has an unequaled encoding speed providing the ideal environment for the VOD content. Now, setting up an interactive marketing platform or a channel of own is at its simplest & fastest form.

Patented powerful VOD Encoder using cloud technology introduces a seamless, scalable experience with a recognizable cost efficient structure.

 HBB TV Server manages ClouHBB services through VMS Panel interface from Tv’s data center. Compatible with desktop and mobile interfaces, access for a HBB Management Panel is available where all text, visual, voice and video content templates can be driven.

  COMMERCIALLY SENSITIVE Page18


 Cloud Based New Generation Solution Enabling Users To Manage, Produce And Distribute Live & VOD Content On HBB Technology Compatible Devices. Conducive structure for new Revenue Generation Models Along with Operational Optimization. HBBTv platform enables broadcasters to deliver value added services to the end customer through;

 Web like applications for the TV Screen

 Broadcast and Web content integration

 Technology for Hybrid entertainment services based on DVB, W3C, OIPF and CE-

HTML

ClouMagic for Cable System Technology

 Receiver Free Environment

 Supports HD/SD/2K/4K broadcast

 Cloud Based

 Synchronous

ClouMagic for Satellite System Technology

 SINGLE Channel access

 Supports HD/SD/2K/4K broadcast

 Cloud Based

 Synchronous

and I- Magic for Satellite/Cable System Technology Advantages:

   COMMERCIALLY SENSITIVE

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Broadcasting Companies

If you have your own Tv channel or would like to set up one, ClouPlay offers you all the tools to manage and provides the required Hardware & Software tools through a seamless and powerful fully integrated platform.

Advantages;

 Work on a fully integrated platform where you can have access to Digital Platform, HBBTV and Live Broadcast services at the same time.

 You can offer an interactive broadcast structure

 Instantly share the content of your WebTV, MobilTv, HBBTV and Live Broadcast

with all the Social Media platforms

 You can create Platforms, Channels and ve OTT / Pay Tv structures where you

can promote your content

Enterprises

We support your digital transformation. Live & VOD Videos can be used more effectively during our daily lives. Empowering your corporate’s communication internally & externally. Today, you can utilize HBBTV, WebTV and MobilTv platforms in the same way you use social media platforms to interact.

Advantages;

 You can provide educational/informative videos. Cost Efficiency/ Reachability/ Centralized Management

 You can increase the loyalty of your employees through an efficient interactive platform where they can share contents and manage team projects. Loyalty/ Interactivity/ Efficiency/ Self Development

 You can manage your Brands through videos. Scalability/Customization/ Optimization/ Interactivity/Increased Revenue/Managed through a Single Platform

 You can manage all your Digital Screens through a single platform. Central Operation/Scalability/Efficiency/Interactivity

 You can create “welcome” videos for the new members of your team providing all the How’s, To Do’s and more importantly information in regards to your corporate culture. Easy integration/ Efficient/Time Saving

6.2. WHAT, WHERE, WHO, WHY,HOW

Explained in detailed above, a platform which can be used either by single amateur or by national or multi national broadcasters, this is platform which gives security, interactivity, flexibility and cost reduction. The end user side of this package is in B2B2C package.

What : An interactive platform service for broadcasters.

Where : On any platform and any media

Who : Any size, any platform broadcaster

Why : Fast, secure, multi platform, easy to use, cost effective, interactive, addresable How :A platform which presents the benefits of responsiveness, interactivity and adressability will be presented to the broadcasters and a subscrition fee, a setup fee will be collected.

6.3. MARKET SIZE

Turkey 150M USD Global 1.96B USD

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7. FINANCIAL MODELLING AND ASSUMPTIONS

When compared to global market sizes, Turkish market is much smaller. Hence it is accepted to test the stability and efficiency of the model in Turkish operations only. However, the basis calculation table is formed such that the operation may be carried out to a global base with one headquarters and 8 offices worldwide. Hence the evaluation market is taken as Turkey, the establishment is assumed to be placed in Istanbul.

The proposed model can be explained as in the following diagram on the next page.

The revenue modelling for nominal case is assumed to be as 1-4% of the market share depending on the business package. Such targeted turnover is than assumed to be reached in 18- 24 months gradually.

B2C operations (TiVU) are not involved.

5 Years are examined.

The employment is assumed to start from a core team and build up gradually in 10 months.

The best case scenario is taken as nominal +2% more sales; and worst case scenario is taken as nominal 33% less sales.

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The analysis and evaluation does not contain the percent of shares and profit sharing information as this not the topic of this report. Actually this report focuses on introducing the technology and a basic feasibility analysis with a pessimist approach.

THIS IS A MASTER FILE TO BE SHARED WITH INVESTOR COMPANIES AND ANY OTHER PROPOSAL IS WELLCOME.

The organogram of the new company, estimated time frame and the number of employees is assumed to be similar to:

    COMMERCIALLY SENSITIVE Page22


 Hardware investment cost is estimated as 530k USD. Out of this value 307k USD is system hardware.

The turnover targets, even the best scenario, are set very pessimisticly and at a very low ratio with the market size to be able to show the great potential in the investment. The turnover per business packages in the first year and the 5 year total is according to nominal scenario:

 Istanbul - ALL USD

 5 Year Total 1st Year

Istanbul Media TOTAL

Istanbul Advertisement TOTAL Istanbul Analysis&Rating TOTAL Istanbul Business Store TOTAL Istanbul Technology TOTAL

9.597.900 47.224.000 52.185.100 18.001.200 7.028.408

142.140 3.160.000 1.036.300 582.000 435.491

 TOTAL

 134.036.608 5.355.931

Incomes and expenses and costs are all examined on a monthly basis in a cash flow table for all scenarios. The cash flow is than discounted with a monthly discount rate of 7% on USD basis which is incredibly high. Net present value is also calculated with a monthly rate of 5% on USD.

Also the annual income tables are prepared for three scenarios. Quetioned parameters are:

 Positive cash flow

 Positive discounted cash flow

 Capital needed

 Break even point

 Net present value

 Internal return rate

 Operational profit ratio

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 EBITDA Ratio

Although the values may be seen in the tables in the next article a summary can be set as:

 Cumulative cash flow is positive in all scenarios.

 Discounted cash flow is positive in all scenarios.

 Worst case scenario shows the investment needs 2.1M USD in the worst scenario

whereas this figure is 1.7M USD in the best and 1.73M USD in the nominal scenarios.

 Break even point is 14, 13 and 20 months for nominal, best and worst case scenarios

consequently.

 Net present values over 5 years are positive and higher than the invested capital

even with 5% monthly USD rate. For the worst case scenario NPV is 4.1M USD

 Even with such pessimistic turnover targets, IRR values over 5 years can be

interpreted as acceptable with 14%, 15% and 9% for nominal, best and worst case

scenarios consequently.

 Over 5 years operational profit ratio average is 53%, 54% and 34% for nominal,

best and worst case scenarios consequently.

 Over 5 years EBITDA ratio average is 53%, 55% and 35% for nominal, best and

worst case scenarios consequently.

 This part is intentionally left empty

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  MONTHLY INCOME SALES

INCENTIVES

EXPENSES

DISCOUNTS SALARIES S&MEXPENSES INDIRECT EXPEN.S RENT

OFFICE & OTHERS TRAVEL TECHNICAL INVESTMENT

NOMINAL SCENARIO

1 2 3 4

- - 28.000 130.100

- - 28.000 130.100

770.092 264.107 299.757 340.449

5

244.200

244.200

383.679

24.420 104.813 108.000

25.000 16.290 53.658

1.900 49.599

6

371.521

371.521

440.879

37.152 120.625 108.000

25.000 16.290 53.658

2.200 77.954

7

567.732

567.732

513.393

56.773 136.625 108.000

25.000 16.290 53.658

2.200 114.847

8

609.220

609.220

532.566

60.922 143.500 108.000

25.000 16.290 53.658

2.200 122.996

9

684.839

684.839

568.400

68.484 153.500 108.000

25.000 16.290 53.658

2.200 141.268

10

973.477

973.477

691.993

97.348 158.250 108.000

25.000 16.290 53.658

2.200 231.248

11

784.113

784.113

602.406

78.411 160.000 108.000

25.000 16.290 53.658

2.200 158.847

12 12 1 2 3 4 5 6 7 8 9 10 11 12 962.729 1.011.277 1.078.176 1.144.594 1.241.312 1.279.230 1.368.450 1.411.168 2.025.087 1.545.803 1.612.521 1.679.239 1.746.256 962.729 1.011.277 1.078.176 1.144.594 1.241.312 1.279.230 1.368.450 1.411.168 2.025.087 1.545.803 1.612.521 1.679.239 1.746.256

8. FINANCIAL TABLES

8.1. CASH FLOW & DISCOUNTED CASH FLOWTABLE

  34.438 108.000 25.000 16.290 53.658 1.900 759 530.048

58.500 108.000 25.000 16.290 53.658 1.900 759

85.750 108.000 25.000 16.290 53.658 1.900 6.359

- - 2.800

13.010

95.813 108.000 25.000 16.290 53.658 1.900 26.779

141.117 179.125 108.000

25.000 16.290 53.658

3.513 281.093

202.509 179.125 108.000

25.000 16.290 53.658

3.513 485.684

661.206

96.273 163.000 108.000

25.000 16.290 53.658

2.888 196.098

681.041

101.128 170.938 108.000

25.000 16.290 53.658

2.888 203.141

700.535

107.818 170.938 108.000

25.000 16.290 53.658

2.888 215.944

721.893

114.459 172.688 108.000

25.000 16.290 53.658

2.888 228.911

755.137

124.131 172.688 108.000

25.000 16.290 53.658

2.888 252.483

761.920

127.923 172.688 108.000

25.000 16.290 53.658

2.888 255.474

795.852

136.845 176.125 108.000

25.000 16.290 53.658

3.513 276.421

807.795 1.073.779

847.821

154.580 179.125 108.000

25.000 16.290 53.658

3.513 307.655

871.002

161.252 182.563 108.000

25.000 16.290 53.658

3.513 320.727

890.745

167.924 182.563 108.000

25.000 16.290 53.658

3.513 333.798

911.248

174.626 182.563 108.000

25.000 16.290 53.658

4.138 346.974

- - - - - - - - - - - - - - - - - - - - - - -

 CASH FLOW - 770.092 - 264.107 - 271.757 - 210.349 - 139.479 - 69.358 54.339 76.654 116.439 281.483 181.707 301.523 330.235 377.641 422.701 486.176 517.310 572.598 603.373 951.308 697.982 741.519 788.494 835.008 CUMULATIVEFLOW - 770.092 - 1.034.199 - 1.305.956 - 1.516.305 - 1.655.784 - 1.725.142 - 1.670.803 - 1.594.149 - 1.477.710 - 1.196.227 - 1.014.519 - 712.996 - 382.761 - 5.120 417.581 903.756 1.421.066 1.993.665 2.597.038 3.548.346 4.246.328 4.987.848 5.776.342 6.611.349 DISCOUNT RATIO 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 1,07 DISCOUNTED CASH FLOW - 770.092 - 246.829 - 237.363 - 171.708 - 106.408 - 49.451 36.209 47.736 67.769 153.108 92.371 143.251 146.628 156.708 163.931 176.212 175.231 181.270 178.516 263.045 180.372 179.087 177.973 176.142

DCF TOTAL 5.099.811 IRR 14%  PAYBACKPERIOD(MONTHS) 13,15

MONTHLY INCOME SALES

EXPENSES

DISCOUNTS SALARIES

S&M EXPENSES INDIRECT EXPEN.S RENT

OFFICE & OTHERS TRAVEL TECHNICAL INVESTMENT

ÇVERM

1 1 1 1 1 1 1 1 1 1 1 1 1 1 0- 1 - - - - - - - -

BEST SCENARIO

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

- - 29.400 136.605 256.410 390.097 596.119 639.681 719.081 1.022.151 823.319 1.010.865 1.061.840 1.132.084 1.201.824 1.303.378 1.343.192 1.436.873 1.481.726 2.126.341 1.623.094 1.693.147 1.763.201 1.833.569

    - - 29.400 136.605 256.410 390.097 596.119 639.681 719.081 1.022.151 823.319 1.010.865 1.061.840 1.132.084 1.201.824 1.303.378 1.343.192 1.436.873 1.481.726 2.126.341 1.623.094 1.693.147 1.763.201 1.833.569 INCENTIVES ------------------------

 770.130 264.145 300.215 342.439

387.380

25.641 104.813 108.000

25.000 16.290 53.658

1.900 52.079

446.634

39.010 120.625 108.000

25.000 16.290 53.658

2.200 81.851

521.974

59.612 136.625 108.000

25.000 16.290 53.658

2.200 120.589

541.762

63.968 143.500 108.000

25.000 16.290 53.658

2.200 129.146

578.888

71.908 153.500 108.000

25.000 16.290 53.658

2.200 148.332

708.423

102.215 158.250 108.000

25.000 16.290 53.658

2.200 242.810

614.269

82.332 160.000 108.000

25.000 16.290 53.658

2.200 166.789

675.824

101.087 163.000 108.000

25.000 16.290 53.658

2.888 205.902

696.255

106.184 170.938 108.000

25.000 16.290 53.658

2.888 213.298

716.723

113.208 170.938 108.000

25.000 16.290 53.658

2.888 226.742

739.062

120.182 172.688 108.000

25.000 16.290 53.658

2.888 240.357

773.967

130.338 172.688 108.000

25.000 16.290 53.658

2.888 265.107

781.090

134.319 172.688 108.000

25.000 16.290 53.658

2.888 268.248

816.515

143.687 176.125 108.000

25.000 16.290 53.658

3.513 290.242

828.905 1.108.188

870.933

162.309 179.125 108.000

25.000 16.290 53.658

3.513 323.038

895.101

169.315 182.563 108.000

25.000 16.290 53.658

3.513 336.763

915.831

176.320 182.563 108.000

25.000 16.290 53.658

3.513 350.488

937.328

183.357 182.563 108.000

25.000 16.290 53.658

4.138 364.323

34.438 108.000 25.000 16.290 53.658 1.900 797 530.048

58.500 108.000 25.000 16.290 53.658 1.900 797

85.750 108.000 25.000 16.290 53.658 1.900 6.677

- - 2.940

13.661

95.813 108.000 25.000 16.290 53.658 1.900 28.118

148.173 179.125 108.000

25.000 16.290 53.658

3.513 295.147

212.634 179.125 108.000

25.000 16.290 53.658

3.513 509.969

- - - - - - - - - - - - - - - - - - - - - - -

 CASH FLOW - CUMULATIVE FLOW - DISCOUNT RATIO

DISCOUNTED CASH FLOW -

770.130 - 264.145 - 770.130 - 1.034.275 - 1,07 1,07 770.130 - 246.864 -

270.815 - 1.305.090 - 1,07

236.540 -

205.834 - 1.510.923 - 1,07

168.022 -

130.970 - 1.641.894 - 1,07

99.917 -

56.537 1.698.431 1,07 40.310

-

74.145 1.624.286 1,07 49.406

-

97.919 1.526.367 1,07 60.979

-

140.193 1.386.174 1,07 81.594

-

313.728 1.072.446 1,07 170.647

-

209.050 863.396 1,07 106.270

-

335.041 528.355 1,07 159.176

-

365.586 415.362 162.769 252.592 1,07 1,07 162.324 172.360

462.762 715.354 1,07 179.467

529.410 1.244.765 1,07 191.883

562.102 1.806.867 1,07 190.403

620.358 2.427.224 1,07 196.389

652.821 3.080.045 1,07 193.146

1.018.153 4.098.198 1,07 281.528

752.161 4.850.359 1,07 194.373

798.046 5.648.405 1,07 192.739

847.370 6.495.775 1,07 191.263

896.241 7.392.016 1,07 189.059

DCF TOTAL 5.640.202 IRR 15%

 ÇVERM

PAYBACKPERIOD(MONTHS) 1 1 1 1 1 1 1 1 1 1 1 1 1 0- 1 - - - - - - - - -

  12,85

  COMMERCIALLY SENSITIVE Page25


WORST SCENARIO

MONTHLY   1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

  INCOME

SALES

INCENTIVES ------------------------

34.438 108.000 25.000 16.290 53.658 1.900 506 530.048

58.500 108.000 25.000 16.290 53.658 1.900 506

85.750 108.000 25.000 16.290 53.658 1.900 4.239

- - 18.667 86.733 162.800 247.680 378.488 406.147 456.559 648.985 522.742 641.819 674.184 718.784 763.063 827.541 852.820 912.300 940.779 1.350.058 1.030.536 1.075.014 1.119.493 1.164.171

- - 18.667 86.733 162.800 247.680 378.488 406.147 456.559 648.985 522.742 641.819 674.184 718.784 763.063 827.541 852.820 912.300 940.779 1.350.058 1.030.536 1.075.014 1.119.493 1.164.171

 EXPENSES

DISCOUNTS SALARIES

S&M EXPENSES INDIRECT EXPEN.S RENT

OFFICE & OTHERS TRAVEL TECHNICAL INVESTMENT

769.839 263.854 296.704 327.186

359.006

16.280 104.813 108.000

25.000 16.290 53.658

1.900 33.066

402.510

24.768 120.625 108.000

25.000 16.290 53.658

2.200 51.969

456.186

37.849 136.625 108.000

25.000 16.290 53.658

2.200 76.564

471.260

40.615 143.500 108.000

25.000 16.290 53.658

2.200 81.998

498.483

45.656 153.500 108.000

25.000 16.290 53.658

2.200 94.179

582.462

64.898 158.250 108.000

25.000 16.290 53.658

2.200 154.165

523.320

52.274 160.000 108.000

25.000 16.290 53.658

2.200 105.898

563.749

64.182 163.000 108.000

25.000 16.290 53.658

2.888 130.732

579.618

67.418 170.938 108.000

25.000 16.290 53.658

2.888 135.427

592.614

71.878 170.938 108.000

25.000 16.290 53.658

2.888 143.963

607.437

76.306 172.688 108.000

25.000 16.290 53.658

2.888 152.607

629.599

82.754 172.688 108.000

25.000 16.290 53.658

2.888 168.322

634.121

85.282 172.688 108.000

25.000 16.290 53.658

2.888 170.316

658.096

91.230 176.125 108.000

25.000 16.290 53.658

3.513 184.281

667.058

94.078 179.125 108.000

25.000 16.290 53.658

3.513 187.395

844.381

135.006 179.125 108.000

25.000 16.290 53.658

3.513 323.790

693.743

103.054 179.125 108.000

25.000 16.290 53.658

3.513 205.104

710.342

107.501 182.563 108.000

25.000 16.290 53.658

3.513 213.818

723.504

111.949 182.563 108.000

25.000 16.290 53.658

3.513 222.532

737.381

116.417 182.563 108.000

25.000 16.290 53.658

4.138 231.316

- - 1.867

8.673 95.813 108.000 25.000 16.290 53.658 1.900 17.853

- - - - - - - - - - - - - - - - - - - - - - -

 CASH FLOW - CUMULATIVE FLOW - DISCOUNT RATIO

DISCOUNTED CASH FLOW -

769.839 - 263.854 - 769.839 - 1.033.693 - 1,07 1,07 769.839 - 246.592 -

278.037 - 1.311.730 - 1,07

242.848 -

240.453 - 1.552.183 - 1,07

196.281 -

196.206 - 1.748.389 - 1,07

149.685 -

154.830 - 1.903.219 - 1,07

110.391 -

77.698 - 1.980.917 -

1,07

51.773 -

65.113 - 2.046.030 -

1,07

40.549 -

41.923 2.087.954 1,07 24.400

-

66.523 - 578 2.021.431 - 2.022.008 1,07 1,07 36.184 - 294

-

78.070 1.943.938 1,07 37.091

-

94.566 1.849.372 1,07 41.988

-

126.170 1.723.203 1,07 52.356

-

155.626 1.567.576 1,07 60.355

-

197.943 1.369.634 1,07 71.744

-

218.699 1.150.934 1,07 74.081

-

254.204 896.731 1,07 80.474

-

273.720 623.010 1,07 80.984

-

505.677 117.333 1,07 139.824

336.793 219.460 1,07 87.034

364.672 584.132 1,07 88.073

395.988 980.120 1,07 89.380

426.789 1.406.909 1,07 90.030

DCF TOTAL 1.497.202 IRR 9%

  PAYBACKPERIOD(MONTHS) 19,75

ÇVERM

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0- 1 - -

 8.2. ANNUAL INCOME TABLE

INCOME

DISCOUNTS

NET INCOME

COST OF SALES(*)

GROSS PROFIT

OPERATING EXPENSES OPERATIONAL PROFIT

OTHER ORDINARY PROFITS (**) OTHER ORDINARY LOSSES

OTHER EXTRA-ORDINARY PROFITS OTHER EXTRA-ORDINARY LOSSES NET P/L

Y1 Y2 Y3 Y4 Y5

NOMINAL SCENARIO

   ANNUAL INCOME TABLE (ALL IN USD)

(*) All salaries including top management, sales, administration and finance are included (**)Incentives

COMMERCIALLY SENSITIVE

Page26

-

-

5.355.931 535.593 4.820.338 3.593.440 1.226.898 1.939.894 712.996

- - - -

712.996

17.143.113 1.714.311 15.428.802 6.164.561 9.264.240 1.939.894 7.324.346

- - - -

7.324.346

27.311.058 2.731.106 24.579.952 8.297.505 16.282.448 1.939.894 14.342.553

- - - -

14.342.553

36.747.151 3.674.715 33.072.436 10.047.313 23.025.123 1.939.894 21.085.228

- - - -

21.085.228

47.479.355 4.747.935 42.731.419 12.228.570 30.502.849 1.939.894 28.562.955

- - - -

28.562.955

NOMINAL

  EBITDA

EBITDA RATIO %

GROSS PROFIT RATIO % OPERATIONAL PROFIT RATIO % NET PROFIT RATIO %

- 614.436 7.424.906 14.443.613 - 11 43 53 23 54 60 - 13 43 53 - 13 43 53

21.186.288 28.664.015 58 60 63 64 57 60 57 60

  

 ANNUAL INCOME TABLE (ALL IN USD)

 BEST

BEST SCENARIO

Y1 Y2 Y3 Y4 Y5

 INCOME

DISCOUNTS

NET INCOME

COST OF SALES(*)

GROSS PROFIT

OPERATING EXPENSES OPERATIONAL PROFIT

OTHER ORDINARY PROFITS (**) OTHER ORDINARY LOSSES

OTHER EXTRA-ORDINARY PROFITS OTHER EXTRA-ORDINARY LOSSES NET P/L

-

-

5.623.727 562.373 5.061.355 3.619.942 1.441.412 1.939.894 498.482

- - - -

498.482

18.000.268 1.800.027 16.200.242 6.164.561 10.035.680 1.939.894 8.095.786

- - - -

8.095.786

28.676.611 2.867.661 25.808.950 8.297.505 17.511.445 1.939.894 15.571.551

- - - -

15.571.551

38.584.509 3.858.451 34.726.058 10.047.313 24.678.745 1.939.894 22.738.850

- - - -

22.738.850

49.853.323 4.985.332 44.867.990 12.228.570 32.639.420 1.939.894 30.699.526

- - - -

30.699.526

  EBITDA

EBITDA RATIO %

GROSS PROFIT RATIO % OPERATIONAL PROFIT RATIO % NET PROFIT RATIO %

- 399.922 8.196.346 15.672.611 - 7 46 55 26 56 61 - 9 45 54 - 9 45 54

22.839.910 30.800.586 59 62 64 65 59 62 59 62

WORST SCENARIO

Y1 Y2 Y3 Y4 Y5

(*) All salaries including top management, sales, administration and finance are included (**)Incentives

  ANNUAL INCOME TABLE (ALL IN USD)

 WORST

INCOME

DISCOUNTS

NET INCOME

COST OF SALES(*)

GROSS PROFIT

OPERATING EXPENSES OPERATIONAL PROFIT

OTHER ORDINARY PROFITS (**) OTHER ORDINARY LOSSES

OTHER EXTRA-ORDINARY PROFITS OTHER EXTRA-ORDINARY LOSSES NET P/L

- -

-

3.570.621 357.062 3.213.558 3.545.254 331.695 1.939.894 2.271.590

- - - -

2.271.590

11.428.742 1.142.874 10.285.868 6.164.561 4.121.306 1.939.894 2.181.412

- - - -

2.181.412

18.207.372 1.820.737 16.386.635 8.297.505 8.089.130 1.939.894 6.149.236

- - - -

6.149.236

24.498.101 2.449.810 22.048.291 10.047.313 12.000.977 1.939.894 10.061.083

- - - -

10.061.083

31.652.903 3.165.290 28.487.613 12.228.570 16.259.043 1.939.894 14.319.148

- - - -

14.319.148

  EBITDA


EBITDA RATIO %


GROSS PROFIT RATIO % OPERATIONAL PROFIT RATIO % NET PROFIT RATIO %


- 2.173.030 2.281.972 6.250.296 - 61 20 34 - 9 36 44 - 64 19 34 - 64 19 34

10.162.143 14.420.208 41 46 49 51 41 45 41 45


(*) All salaries including top management, sales, administration and finance are included (**)Incentives


  COMMERCIALLY SENSITIVE


Page27


9. ICMS

Founded in 2016 with the mission to enable users to have access for the best video experience in

the simplest way.

As a believer in the power of video and its inevitable growing trend in our daily lives, We have dedicated our expertise to create solutions through continuous innovation to address the needs for all types of users.

Today,We are able to share our seamless solutions with all types of users from Developers to Platforms (Broadcast,PayTV/OTT,TV,IPTV,Mobile,SocialMedia),Enterprises and Educational Organizations all around the world.

2016

 %100 Success – Received 6 Patents

TU Arı Teknokent “Most Patent Holder StartUp Company”

 Tübitak and Kadem “ Most Innovative Entrepreneur Woman” of the year

 1st Future’s Footsteps Summit; “1st 1.000 days Summit” 1st Social Media Multi-Platform

Broadcast” Facebook, Twitter, YouNow, Periscope, Youtube

 UN Women’s Status Comission 60th Session, KADEM Women in Innovation , “Most

Innovative Business Woman” Presentation & Speech in New York

2017

 BEETECH: “1st Place. Intellectual Property Rights Among StartUps”

 13. SME Summit:“1st Live Broadcast”

 Social Media “Live Broadcast": Pitcher 2017

 WebRazzi “Demo Day” – ClouPlay Solutions

 2. LOJ&TED Conference: Multi-Platform Live Broadcast, Facebook , Twitter , YouNow,

Periscope, YouTube

 2nd Future’s Footsteps Summit; “1st 1.000 days ” Social Media Multi-Platform Broadcast”

Facebook, Twitter, YouNow, Periscope, Youtube

 Invest Istanbul“ London Demo Day” International recognition of our product portfolio

2018

 3rd Future’s Footsteps Summit; “1st 1.000 days ” Social Media Multi-Platform Broadcast”

Facebook, Twitter, YouNow, Periscope, Youtube

 3rd Future’s Footsteps Summit; “1st 1.000 days ” Social Media Multi-Platform Broadcast”

Facebook, Twitter, YouNow, Periscope, Youtube

 15+ Live multi platforms with Turkish, English, German

 Clou Services coding and tests

 ClouHbb coding

 ClouPlay Media services coding and testing

 ClouEncoding VOD software and ClouVOD encoder prototype tests and serial production

readiness

https://clouplay.com/live-encoder.html

 Transformation of ClouReji systems compliant to ClouLive Reji services which is reachable from all explorer services that can work on cloud

 Having the system work in Azure, AWS, Google Cloud, AkamaiCloud systems as Scale

  COMMERCIALLY SENSITIVE Page28


2019

 Ciner Medya

o ShowTv HbbTV + Advertisement System + EPG + Info services + Rating

o BloombergTv HbbTV + Advertisement System + EPG + Info services + Rating o HaberTurkTV HbbTV+ Advertisement System + EPG + Info services + Rating

 Acunn Medya

o Tv8 HbbTV + Advertisement System + EPG + Info services + Rating

o Tv8,5 HbbTV + Advertisement System + EPG + Info services + Rating

o Tv8 INT. HbbTV + Advertisement System + EPG + Info services + Rating

2020

 EPG + Info Services + Encoding Box System encrypted and reachable on SmartTv app.

 ClouRating coding

 Hardware design of CouBox and prototyping

https://clouplay.com/cloubox.html

 Hardware design of HBB TV Server and coding the software. Prototyping and testing. Setting up in 6 channels.

https://clouplay.com/hbb-tv-server.html

 Finalising 6 months test period of ClouRating Services and implemantation. Unification of ClouRating services and ClouAnalytics services

Instant rating measurements in Broadband and Broadcast all areas

 Unification of ClouAdresibleTv service with ClouAdvertisement services and sending interactive advertisemetns from single source.

 Implenting ClouBusinessStore services. DSmartGO testlerine balanması. Close circuit broadcasting cyptos runs on

 ClouHBBTv Adresible TV operating with no need of hardware.

 Desing of settopbox. Prototyping 2021

 UI/UIX design for Clou settopbox

 ClouCoin in development

 Integration of ClouCoin in to Business Store services

 Development of ICO


 10. ANNEX FOR THE IMPORTANCE OF THE TECHNOLOGY

Developments in the technology world have also changed and developed all the sectors they are in contact with. Internet and television was also very affected by these innovations. With the introduction of television broadcasts on the internet, a new era has begun in both television broadcasting and television viewing practices. "Hybrid Broadcast Broadband TV (HbbTV)" users experienced combining TV and internet services on the screen broadcast. In this TV viewing


COMMERCIALLY SENSITIVE Page29

  

technology, TVs connected to the internet (Smart TV), set-top-boxes and multi display devices are used enhancing the viewer's TV experience over broadband hybrid broadcast, media and entertainment.

According to market research, Turkey has 4 million HbbTV users; whereas worldwide 400 million HbbTV users are available. In Turkey, with the majority being national channels, hybrid services are already provided. Among these services, game portals, video-on-demand services, news, weather, broadcast stream, interactive applications enhanced teletext can be counted. It is possible to reach these services over smartphones or web services over the internet.


74% of the population in Turkey are active internet users (62 million). 87% of these users (54 million) also uses social media. Turkey's registered users spend 7.5 hours a day on the internet and 3 hours out of this time on the social media. 94% of these users (58 million) are also mobile internet users.


Rapidly developing information and communication technologies have also enabled the development of "Television Broadcasting over the Internet", which appear as Web TV, Online TV, IPTV, Internet TV, Network TV, Video Streaming in various sources.


Thanks to the set-top devices (setup boxes) that provide interactivity (interaction) feature to any television, the functionality of the PC is now achieved on the TV. As feautures of PC such as web-based services (web page / chat / blogs etc.), e-commerce and content distribution (film, video, sound files, text, documents, value-added data, etc.) are becoming available on TVs, TVs are gaining importance in the market.

Continuously developing digital broadcasting platforms have started a new era in TV broadcasting. Users are able to watch their favourite programs on different platforms, either on TV or PC or smartphone.

As the trend is in direction the most cost effective and user friendly and agile platform and solution that can perform multi tasks will be the technology of the future.                 COMMERCIALLY SENSITIVE  Page 30

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